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Tournament Of Roses Parade 

 

The Tournament of Roses Parade, commonly known as the Rose Parade, is an annual parade held mostly along Colorado Boulevard in Pasadena, California, on New Year's Day (or on Monday, January 2 if New Year's Day falls on a Sunday). Usually beginning in the morning at 8:00 a.m. Pacific Time (UTC–8), it is produced by the non-profit Pasadena Tournament of Roses Association and includes flower-covered floats, marching bands, and equestrian units. The parade is followed in the afternoon by the Rose Bowl, one of the major bowl games in college football.

First held on January 1, 1890, the Rose Parade is watched in person by hundreds of thousands of spectators on the parade route, and is broadcast on multiple television networks in the United States. It is seen by millions more on television worldwide in more than 100 international territories and countries. The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade. Since 2011, the parade has been sponsored by Honda. Accordingly, the company has the parade's first float, which like all floats, follows the parade's theme.
Source: wikipedia